Digital Marketing

Course Overview

This course covers the essential strategies and tools for modern digital marketing. You will learn search engine optimisation (SEO), content marketing, social media management (Facebook, Instagram, LinkedIn), Google Ads, email marketing, and analytics (Google Analytics). The curriculum includes creating a complete digital marketing campaign from scratch, keyword research, competitor analysis, and measuring ROI. You will also understand marketing funnels, conversion rate optimization, and basic graphic design for ads. Both online and physical modes include live case studies and group projects. Upon completion, you will be prepared for roles such as Digital Marketing Specialist, SEO Analyst, or Social Media Manager.

Duration

3 Month(s)

Availability

Online & Physical (both available)

Language

English

Training Days (Online)

Mon, Wed & Fri

Training Days (Physical)

Mon, Wed & Fri

Certification

Recognised Certificate on Completion

What You'll Achieve

On completing this course, you will be able to:
1. Plan, execute, and measure a complete digital marketing campaign.
2. You will master SEO, Google Ads, social media management (Facebook, Instagram, LinkedIn),
3. Email marketing, and Google Analytics.
4. You will perform keyword research, competitor analysis, and conversion rate optimization.
By the end, you will be prepared for roles such as Digital Marketing Specialist, SEO Analyst, or Social Media Manager.

Prerequisites

Basic internet and social media literacy. No marketing experience required – just enthusiasm for digital tools.